Responsibility
At Col Solare, the health and vitality of our community is integral to how we do business.
At Col Solare, the health and vitality of our community is integral to how we do business.
We take great care in making mindful, sustainable decisions that promote the long-term wellness of the communities we serve—the people, the environment, the businesses. Above all, we promote a safe culture of balance and moderation, and foster an honest, collaborative spirit within the industry to keep forging continued innovation in sustainable practices. As industry leaders, we demand of ourselves continual betterment. It is our responsibility to act in a way that inspires trust and confidence in our company and our products for years to come.
At Col Solare, we promote and strongly believe in a culture of balance and moderation. As wine industry leaders, we are deeply committed to educating about safe and responsible drinking. We’re also focused on promoting our products in an appropriate light.
The definition of moderation is unique to every individual. Legal-age consumers should consider the USDA-HHS 2010 Dietary Guidelines for Americans or even talk with a personal physician.
Col Solare designs consumer communications to connect with adults of legal drinking age. As a member of the Wine Institute, we subscribe to the Wine Institute’s Code of Advertising Standards, the highest industry benchmark for advertising depicting responsible consumption of wine.
Col Solare also follows the Wine Institute’s Digital Marketing Guidelines governing the promotion of wine in digital media. Here are the basic principles:
We believe our products should be enjoyed responsibly by adults of legal drinking age. Each facet of our direct-to-consumer business, whether in our tasting rooms, direct shipments or online, follows an established age-verification protocol.
Responsibility begins with education. At Col Solare, we educate our employees about how to responsibly promote our products. We give all employees, from shipping to cellar staff, the necessary tools to be responsible members of our industry. We train our sales force how to comply with state and local standards and obligations governing the industry. We train all employees how to properly serve and present our wines to adult consumers at events and tasting.